PO Box 55998
Metairie, LA 70055

Contact

T: (504) 833-1689

F: (504) 831-2125

powered by Bailey Link

 
Home | Product Research | Campaign Strategies | Strategy Planning | Web Consulting
 

AFFILIATES
 

 

Bailey Link  opened its doors as an Internet Service Provider in February 1997 then began web-enabling business processes for government and commercial customers. Clients include Jefferson Parish Sheriff's Office, Jefferson Parish, Jefferson Parish Courts, Jefferson, Jefferson Parish Tax Assessor, Jefferson Parish Criminal Justice Agency Task Force, State of Louisiana, State of Alabama, Downtown Development District of New Orleans, Loyola University, and Lafourche Parish.

 

According to Fortune Magazine, 90% of the companies that have an articulated strategy fail to achieve it.  This is due to poor execution.  Good execution requires there be a framework in place to capture the strategy and translate its objectives into a coherent set of measures.  Implementation of technology and promotions are ways to reach its objectives.


We have built and implemented strategy for:

Jefferson Parish

Jefferson Parish Criminal Justice

City of Kenner

City of Bessemer

Jefferson Parish Economic Development Commission

 


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About Executive Gift Service

Executive Gift Service opened its doors in 1981 as a personal gift shopping service for executives. Owned by Sheree Kerner, it grew into a specialty advertising company offering literally thousands of promotional products available for imprinting company logos and messages.  Trade show attendance and our digital catalog library have made quick product recall a valuable tool when helping customers find the perfect gift idea for any marketing campaign. 

Continued education through the Promotional Products Association has provided us the ability to help customers solve business problems that involve motivating people, using a systematic effort and promotional techniques.  We find business problems where measures are off.  For instance, gross sales are down or insurance premiums are up.  We consider peoples' behaviors that could be effecting the measures and create promotional campaigns targeted at motivating the people to act differently. 

We have created successful safety campaigns for companies such as Waste Management and Ryder Transportation, and successful door opener campaigns for L&L Oil and BFM Corporation.  One promotional campaign in particular grew to statewide status.  It involved a calendar called the Revelry Planner that featured collective events of over fifty city venues, such as the Fair Grounds and the Superdome, and state sponsored events and festivals.  It featured an event dictionary and a coupon section that made the calendar value over $1000.00.  The calendar was sold in bookstores and was featured in the Times-Picayune, Cox Cable, Channel 4 Morning News, and several radio stations. 

In 1997, the ownership incorporated Bailey Link to compliment promotional campaigns with Website promotions.  The company went beyond Website development becoming involved in Web-enabling business processes and e-commerce.

Recently, Stratcon Target Marketing & Promotions was organized to merge its technology and promotional capabilities together with its strategy planning competence.  Strategy planning is necessary for companies to focus on their vision and mission, and link its human resources, technology, processes and promotions to the strategy.

Home | Product Research | Campaign Strategies | Strategy Planning | Web Consulting